Which sports brand pioneered the concept of 'House of Innovation' retail stores with adaptive digital floors that can transform into basketball courts or running tracks?

The world of sports retail has evolved dramatically over the decades, with flagship stores becoming experiences rather than just shopping destinations. Major brands have invested millions in revolutionary store designs that blend technology, interactivity, and brand storytelling. Test your knowledge about how these sports retail spaces have transformed the shopping experience and set new standards in product presentation and customer engagement.

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Nike
Adidas
Under Armour
Puma