Which gaming company pioneered the 'alternate reality game' (ARG) marketing strategy with their 'I Love Bees' campaign that engaged millions of players worldwide before the game's release?

The gaming industry has seen some revolutionary marketing campaigns that transformed games into cultural phenomena. These strategies didn't just sell products - they created communities, sparked trends, and fundamentally changed how games are promoted and perceived. Test your knowledge about one of the most innovative marketing approaches that changed the gaming landscape forever!

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• Microsoft for Halo 2
• Valve for Half-Life 2
• Sony for God of War
• Nintendo for The Legend of Zelda: Twilight Princess

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