Which major gaming company first launched a fully interactive virtual reality showroom where customers could test and experience games before purchasing?

In the rapidly evolving gaming industry, retail innovation has transformed how games and gaming hardware are marketed and sold. One of the most significant developments has been the implementation of virtual showrooms and immersive shopping experiences. These technologies allow gamers to interact with products in virtual space before purchasing. Test your knowledge about this cutting-edge retail innovation that's reshaping how gamers discover and purchase their favorite titles and equipment.

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Valve Corporation (through Steam VR)
Sony Interactive Entertainment (PlayStation)
Epic Games (creators of Fortnite)
Nintendo