Which innovative loyalty program feature was FIRST widely adopted by major performing arts venues in the 2010s?

Theater and performing arts venues have evolved their audience engagement strategies over the decades. Loyalty programs in the performing arts sector have transformed from simple subscription models to complex digital engagement platforms. Test your knowledge about the evolution of customer loyalty programs in the performing arts industry!

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Mobile app-based digital playbills with interactive content
Season ticket subscriptions with flexible exchange policies
Member-exclusive backstage tours and artist meet-and-greets
Points-based reward systems for attendance and merchandise purchases