Which celebrity's beauty brand pioneered the 'community loyalty' model that revolutionized retail customer loyalty by emphasizing user-generated content and peer recommendations over traditional points systems?

Celebrity endorsements and brand partnerships have dramatically transformed retail customer loyalty strategies over the past decade. From exclusive product lines to membership programs bearing famous names, celebrities have become powerful tools for retailers seeking to build emotional connections with consumers. Test your knowledge about how famous people have influenced modern retail loyalty programs and changed consumer behavior patterns.

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Rihanna (Fenty Beauty)
Kylie Jenner (Kylie Cosmetics)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)