Which brand collaboration holds the Guinness World Record for the highest-grossing limited-edition product line, generating over $10 billion in its first year?

Brand collaborations can create tremendous value and cultural impact. In the world of record-breaking partnerships, some have achieved extraordinary financial success and consumer attention. This trivia question tests your knowledge about the most financially successful brand collaboration in history, as recognized by Guinness World Records. Can you identify which partnership broke all previous records for revenue generated from a limited-edition collaborative product line?

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• Nike x Michael Jordan (Air Jordan)
• Apple x Hermès (Apple Watch Edition)
• Louis Vuitton x Supreme (Fashion Collection)
• Adidas x Kanye West (Yeezy)

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