Which e-commerce innovation fundamentally disrupted the traditional book retail industry and became the largest online bookseller before expanding to other product categories?

The publishing and bookselling industry has undergone dramatic transformations in the digital age. Modern e-commerce platforms have revolutionized how readers discover, purchase, and consume literature. This trivia question explores a pivotal innovation that changed the landscape of book retail forever and created new possibilities for authors and readers alike. Test your knowledge about the intersection of technology and literature in the retail space!

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Amazon's online bookstore (launched 1995)
Barnes & Noble's e-reader Nook (launched 2009)
Borders' online retail platform (launched 1998)
Alibaba's Tmall Books division (launched 2010)