Which global beverage brand created an award-winning campaign that revived and celebrated the ancient Mexican tradition of 'Día de los Muertos' (Day of the Dead) through animated short films?

Throughout history, many successful brands have woven cultural traditions into their brand narratives to create authentic connections with consumers. These stories often celebrate heritage craftsmanship, time-honored techniques, or cultural festivals that resonate with specific communities while appealing to broader audiences. This trivia tests your knowledge about how major brands have incorporated cultural traditions into their storytelling strategies.

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Coca-Cola
Pepsi
Starbucks
Heineken