Which athlete's endorsement deal with Nike created the iconic Air Jordan brand, revolutionizing athletic footwear marketing and generating over $5 billion annually by 2022?

Celebrity endorsements have been a cornerstone of retail advertising for decades, creating powerful brand associations and driving consumer behavior. Some partnerships become so iconic they transform both the celebrity's image and the brand's market position. This poll tests your knowledge about one of the most lucrative and game-changing celebrity endorsement deals in retail history.

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Michael Jordan
LeBron James
Cristiano Ronaldo
Serena Williams