Which innovative retail strategy was first introduced by Broadway theaters in 2018 that revolutionized the performing arts merchandise experience?

The performing arts world has embraced innovative retail strategies to enhance audience experience and generate additional revenue streams. From intermission sales to digital merchandising, theaters have evolved their retail approaches. Test your knowledge about a groundbreaking retail innovation in the performing arts industry that changed how audiences engage with performances and merchandise.

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Digital stage door: App-based autograph and merchandise ordering system allowing patrons to purchase signed memorabilia without waiting at stage doors
Seat-delivery concessions: In-seat ordering system allowing audience members to have refreshments delivered directly to their seats during intermission
Dynamic pricing merchandise: Souvenirs and merchandise with prices that fluctuate based on show demand and seat location
Virtual reality merchandise previews: Interactive kiosks allowing patrons to virtually 'try on' show merchandise before purchasing