Which major retailer launched an augmented reality app in 2022 that allows customers to virtually 'apprentice' with traditional artisans and learn about cultural crafting techniques before purchasing handmade items?

Traditional craftsmanship faces challenges in the modern retail landscape, yet innovative strategies have emerged to preserve cultural heritage while creating viable commercial opportunities. This poll tests your knowledge about how traditional crafts are being integrated into contemporary retail experiences through augmented reality, creating immersive customer journeys that connect consumers with cultural traditions.

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Anthropologie's 'Heritage Hands' platform
Etsy's 'Craft Connection' experience
Lowe's 'Cultural Creators' initiative
Amazon's 'Artisan Apprentice' program