Which government marketing campaign is credited with increasing US voter registration by over 2 million people in its first year through its innovative retail partnerships?

Public information campaigns are critical tools governments use to influence citizen behavior on issues ranging from public health to civic participation. These campaigns represent some of the largest coordinated marketing efforts, often with significant budgets and extensive reach. How well do you know the history and impact of government marketing campaigns that shaped public policy and citizen engagement?

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Rock the Vote (1990)
National Voter Registration Day (2012)
Vote.org's 'Be a Voter' Campaign (2018)
Motor Voter Act Implementation Campaign (1995)