Which famous company's tagline 'Just Do It' was inspired by the last words of executed murderer Gary Gilmore who said 'Let's do it' before facing a firing squad?

Corporate taglines have become cultural touchstones that can immediately evoke a brand's identity in just a few words. Behind many of these iconic phrases are fascinating stories of marketing innovation, creative breakthroughs, and sometimes happy accidents. This trivia tests your knowledge about the origins of some of the world's most recognizable brand taglines and how they transformed corporate identity in the marketplace.

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Nike
Adidas
Under Armour
Reebok