Which architectural firm famously rebranded in 2015 by dropping the names of its founders and adopting a minimalist logo to reflect its evolution from a personality-driven practice to a collaborative global firm?

Test your knowledge of famous architectural firms and their brand strategies! The world's leading architectural practices have developed distinct brand identities that make their work instantly recognizable. From signature styles to philosophical approaches, these firms have created lasting brand value through their iconic buildings and designs. How well do you know the brand stories behind these influential architectural practices?

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• Kohn Pedersen Fox (KPF)
• Skidmore, Owings & Merrill (SOM)
• Foster + Partners
• Zaha Hadid Architects

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