Which religious publishing house introduced the revolutionary 'WWJD' (What Would Jesus Do?) marketing campaign in the 1990s that became a global phenomenon with millions of bracelets sold?

In the intersection of faith and commerce, several religious organizations have created distinctive brand identities to spread their message and reach believers. These spiritual brands often carry profound symbolism, memorable taglines, and carefully crafted logos that represent their core values. Test your knowledge about one particularly innovative religious brand that revolutionized how faith communities approach marketing and outreach.

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Zondervan Publishing
Thomas Nelson Publishers
Janette Oke's Bethany House
Mike Yaconelli's Youth Specialties