Which digital transformation innovation did Nike first introduce in its flagship stores in 2018 that revolutionized the sports retail experience?

The sporting goods industry has undergone massive digital transformation in recent years. From brick-and-mortar sporting goods stores to sophisticated omnichannel experiences, retailers have embraced technology to enhance customer engagement. This poll tests your knowledge about a pioneering digital innovation that changed how consumers shop for sports equipment and apparel, creating a more immersive and personalized shopping experience.

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Nike App at Retail, allowing customers to scan products, check inventory, and request try-ons directly from their smartphones
AI-powered virtual fitting rooms with motion capture technology
Blockchain-based authentication system for limited edition sneakers
Subscription-based equipment rental service with biometric sizing