Which 2023 marketing campaign broke records by generating over $1 billion in earned media through its nostalgic revival of a 1990s cultural icon?

In today's competitive retail landscape, brands are increasingly leveraging nostalgic pop culture references to connect with consumers on an emotional level. This strategy has led to some of the most successful marketing campaigns in recent years, with companies reviving characters, aesthetics, and products from decades past. Test your knowledge about how major brands have used pop culture nostalgia to drive sales and create viral moments!

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Barbie's 'Barbie Land' campaign by Mattel and Warner Bros
McDonald's 'Grimace Shake' TikTok phenomenon
Coca-Cola's 'Stranger Things' New Coke revival
Nintendo's 'Super Mario Bros. Movie' merchandise collection