Which architectural firm designed the first 'Nike House of Innovation' concept store that features a digitally-enabled and reconfigurable retail space with customizable fixtures and augmented reality zones?

Architecture has transformed retail experiences through innovative design concepts. From Apple's minimalist glass cubes to Amazon's high-tech stores, architectural decisions significantly impact brand perception and customer behavior. This poll tests your knowledge about a groundbreaking architectural retail innovation that changed how we think about shopping environments and the intersection of digital and physical retail spaces.

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Zaha Hadid Architects
Gensler
Foster + Partners
Snøhetta