Which Broadway musical pioneered the concept of 'themed retail experiences' with its own standalone store outside the theater, creating a model now used by many major productions?

In the performing arts industry, merchandise has evolved from simple playbills to sophisticated product lines that generate significant revenue for productions. Broadway shows, opera houses, and dance companies now strategically develop retail experiences that extend the performance beyond the stage. This poll tests your knowledge about a groundbreaking retail innovation that transformed how performing arts organizations approach merchandise.

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The Phantom of the Opera
The Lion King
Hamilton
Wicked