Which innovative marketing approach by Celestron in the 1970s revolutionized telescope sales and helped transform astronomy into a mainstream hobby?

The astronomy industry has seen remarkable innovations in consumer telescope technology over the decades, transforming from specialized scientific instruments to accessible consumer products. This shift required clever marketing strategies and product design evolution. Test your knowledge about a pivotal marketing strategy that helped democratize stargazing and expanded the consumer astronomy market!

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The introduction of the 'First Light Guarantee' allowing customers to return telescopes if their first viewing experience was unsatisfactory
The 'Stars in Schools' program that donated telescopes to educational institutions to create future customers
The C8 Schmidt-Cassegrain design combined with direct-to-consumer sales that made high-quality telescopes more affordable and accessible
Television infomercials featuring celebrities sharing their stargazing experiences with consumer telescopes