Which telescope manufacturer experienced a 300% sales increase after partnering with NASA for exclusive content during the James Webb Space Telescope's first images release?

In the competitive world of astronomy equipment, one telescope brand revolutionized how astronomy products are marketed by leveraging the influence of a famous space mission. This marketing strategy not only boosted sales but transformed how scientific instruments are promoted to both professionals and amateur stargazers. Test your knowledge about this landmark product marketing case study that changed consumer perception in the astronomy equipment industry.

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Celestron, whose 'First Light' campaign included special viewing events and influencer endorsements from astronauts
Meade Instruments, through their 'Beyond Webb' loyalty program offering premium access to NASA image processing software
Orion Telescopes, with their viral 'Webb at Home' campaign featuring celebrity astrophysicists
Sky-Watcher, whose augmented reality app showed simulated Webb discoveries through their telescopes