Which sports apparel company launched the first mobile app-based loyalty program that tracked both purchases AND physical activity to reward customers?

In the competitive world of sports retail, customer loyalty programs can make or break a brand's success. These programs not only drive repeat purchases but also create passionate brand advocates. Test your knowledge about one of the most innovative sports loyalty programs that revolutionized how athletic brands engage with their customers. Do you know which brand pioneered this approach that other sports retailers have since tried to replicate?

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Nike (with Nike+ in 2008)
Adidas (with adiClub in 2011)
Under Armour (with UA Rewards in 2010)
Puma (with Puma Pace Points in 2009)