Which candy brand saw sales increase by over 65% after its famous placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), despite initially declining to be featured in the film?

Product placement in movies and TV shows has become a sophisticated advertising technique that shapes pop culture and influences consumer behavior. From subtle background appearances to plot-integrated products, brands pay millions to be featured in popular entertainment. This poll tests your knowledge about one of the most famous and effective product placements in cinema history that transformed a brand's fortunes overnight.

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses