Which architectural firm's rebranding campaign won the prestigious 'Brand Impact Award' in 2019 for its innovative use of negative space that cleverly represented both buildings and the spaces between them?

In the world of architecture, branding and visual identity have become increasingly important as firms compete for recognition and clients. Architectural firms invest significantly in their brand presence, from logos to marketing campaigns. This poll tests your knowledge about how architectural branding has evolved and the psychological elements that make certain architectural brands more memorable than others.

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Foster + Partners
Zaha Hadid Architects
Snøhetta
BIG (Bjarke Ingels Group)