Which automotive brand first made safety a primary selling point in their marketing with the famous slogan 'They're boxy but they're good' and revolutionized how car safety features were promoted?

The transportation industry has seen some revolutionary marketing campaigns that transformed how brands position themselves. This poll tests your knowledge about one of the most influential advertising campaigns in automotive history that changed how safety features were marketed to consumers and created a new competitive dimension in the industry. Can you identify the groundbreaking campaign that shifted the entire market's focus?

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Volvo, with their 1990s campaign emphasizing safety innovations like side-impact protection
Mercedes-Benz, with their 1980s campaign highlighting the first production car with airbags
Saab, with their engineering-focused advertisements about roll cage technology
Subaru, with their family-oriented campaign promoting all-wheel drive as a safety feature