Which breakfast cereal brand famously paid $1.5 million for product placement in Steven Spielberg's 'E.T.' (1982), but was rejected by Mars when they refused to allow M&M's to appear in the film?

Product placement in films has evolved from subtle background elements to major plot devices. This form of brand integration has become a sophisticated marketing strategy in Hollywood, with some products becoming so iconic they're almost characters themselves. Test your knowledge of famous product placements that transcended marketing to become cultural touchstones in film and television history.

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Reese's Pieces
Skittles
Hershey's Kisses
Butterfinger