Which plant-based meat alternative product launch was credited with creating the first major breakthrough in the mainstream fast food market in 2019?

The plant-based food market has seen explosive growth in recent years, with major food brands launching innovative meat alternatives to capture changing consumer preferences. One product launch in particular changed the landscape by demonstrating that plant-based products could appeal to mainstream meat-eaters, not just vegetarians. Test your knowledge about this game-changing product introduction that transformed an entire category.

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Impossible Whopper at Burger King
McPlant Burger at McDonald's
Beyond Fried Chicken at KFC
Plant-Based Taco at Taco Bell