Which innovative retail initiative was launched by independent bookstores in 2010 as a direct response to Amazon's growing dominance in the book market?

Independent bookstores have faced numerous challenges in the retail landscape, from the rise of chain stores to e-commerce giants. Yet many have reinvented themselves as cultural hubs and community spaces. This trivia question explores a pivotal moment in the history of independent booksellers and their creative response to retail challenges. Test your knowledge about how these literary landmarks have adapted to survive and thrive in the changing retail environment!

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IndieBound - a collaborative e-commerce platform allowing customers to purchase online from local bookstores
Independent Bookstore Day - an annual celebration featuring exclusive merchandise and in-store events
Kobo Partnership - allowing independent stores to sell e-books and e-readers alongside physical books
The First Book Club Subscription Box - curated monthly book packages with exclusive author content