Which famous person pioneered the use of blockchain technology in their retail brand to create verifiable ownership certificates for luxury products?

Many celebrities have ventured beyond entertainment into the retail world, launching innovative brands and revolutionizing shopping experiences. Some have disrupted traditional retail with groundbreaking technology implementations, while others have created entirely new business models. Test your knowledge about these famous retail innovators who have made significant impacts on how we shop and interact with products.

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Rihanna with Fenty Beauty's 'BlockchainBeauty' authentication system
Pharrell Williams with his JOOPITER marketplace using NFT authentication for vintage collectibles
Kanye West with Yeezy's 'YeChain' verification for limited edition footwear
Serena Williams with S by Serena's 'ProveReal' blockchain authentication tags