Which architectural firm's 'Buildings That Work' campaign revolutionized architectural marketing in the 1970s by focusing on functionality rather than aesthetics alone?

In the competitive world of architecture, successful firms understand the power of distinctive marketing. Beyond just designing beautiful buildings, these companies create memorable campaigns that shape public perception and establish their brand identity. This poll tests your knowledge of a groundbreaking architectural marketing initiative that changed how a major firm positioned itself in the industry.

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SOM (Skidmore, Owings & Merrill)
Foster + Partners
Gensler
HOK (Hellmuth, Obata + Kassabaum)