Which ancient mythological symbol was widely used by Mediterranean merchants as an early form of 'brand identity' to indicate their goods were protected during sea voyages?

Before modern logos and corporate identities, ancient civilizations used powerful symbols and icons associated with deities and mythological figures to establish identity and trust. These early forms of 'brand identity' helped merchants and artisans distinguish their products in marketplaces across ancient Greece, Rome, Egypt, and beyond. Test your knowledge about how mythology influenced early commercial identities and how these practices shaped modern branding concepts.

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The Caduceus (Hermes/Mercury's staff)
The Trident of Poseidon/Neptune
The Eye of Horus/Ra
The Golden Fleece