Which innovative market segmentation strategy did Celestron implement in 2018 that led to a 45% increase in telescope sales to beginners?

The astronomy retail market has undergone dramatic transformations over the past decade. As stargazing becomes increasingly popular among hobbyists, companies have developed distinct strategies to capture different market segments. This poll tests your knowledge about how a major astronomy equipment retailer revolutionized their business through market segmentation, creating a new paradigm in how telescopes are sold to different consumer groups.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The 'Constellation Series' - color-coding telescopes by difficulty level and target celestial objects
The 'Astronomy Club Partnership' - offering bulk discounts to registered astronomy clubs only
The 'Professional Certification Program' - requiring customers to pass an online test before purchasing advanced models
The 'Celestial Subscription' - moving entirely to a telescope rental model with monthly fees