Which children's literature publisher adopted the penguin as its mascot after an employee suggested it would be 'dignified but flippant'?

Many publishing houses have created iconic mascots to represent their brand identity and connect with readers. These literary mascots often become cultural touchstones in their own right, representing not just a company but an entire reading experience. Test your knowledge of these literary brand ambassadors and discover the fascinating stories behind publishing's most recognizable faces.

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Penguin Books
Scholastic
Random House
HarperCollins