Which gaming company first implemented AR 'try before you buy' experiences in retail stores that allowed customers to see game characters come to life on store shelves via smartphone?

The gaming industry has embraced augmented reality (AR) in retail spaces, transforming how players discover and experience games before purchase. Major gaming companies have pioneered innovative AR implementations to bridge the gap between physical stores and immersive gaming experiences. Test your knowledge about these cutting-edge retail AR applications that are reshaping the gaming marketplace!

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Nintendo, with its Labo AR retail displays in 2018
Pokémon Company, with its AR retail integration following Pokémon GO's success in 2016
Microsoft, with HoloLens demo stations for Xbox games in 2019
Sony, with PlayStation VR retail kiosks featuring AR components in 2017