Which unexpected company holds the Guinness World Record for 'World's Largest Licensing Program' with over $5 billion in annual retail sales of licensed products?

Brand licensing is a multi-billion dollar industry where companies leverage their intellectual property through strategic partnerships. This practice allows brands to extend their reach without developing new products themselves. How well do you understand the economics behind some of the most surprising brand licensing agreements that have shaped modern retail partnerships?

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• The Coca-Cola Company
• The National Aeronautics and Space Administration (NASA)
• Ferrari
• Harvard University

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