Which linguistic technique did the dictionary publisher Merriam-Webster use when rebranding their language learning app in 2022, specifically chosen to make the name more memorable and globally pronounceable?

Brand names are carefully crafted linguistic creations that combine psychology, cultural references, and language principles. Companies invest heavily in developing names that are memorable, pronounceable across languages, and convey specific brand attributes. This trivia question explores how linguistic principles are applied in modern retail branding strategies.

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Reduplication (repeating syllables) - naming it 'WordWord'
Phonetic symbolism - naming it 'Zest' to convey energy through the 'z' sound
Alliteration - naming it 'Puku' (from 'powerful vocabulary')
Neologism through blending - naming it 'Definicious' (definition + delicious)