Which gaming brand collaboration holds the record for generating over $5 billion in revenue as of 2023?

Brand collaborations have become a cornerstone strategy in the gaming industry, creating unique experiences that bridge virtual worlds with other entertainment sectors. From unexpected partnerships between game developers and fashion brands to collaborations with music artists for in-game concerts, these strategic alliances have transformed how players experience virtual worlds and how brands reach new audiences. Test your knowledge about one of the most financially successful gaming brand collaborations in recent history!

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• The Marvel Universe integration with Fortnite
• Pokémon GO's partnership with McDonald's for sponsored PokéStops
• The Call of Duty franchise's collaborations with various weapon manufacturers
• League of Legends' K/DA virtual music group and its partnerships with real-world music labels

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