Which athlete-brand partnership is widely credited with transforming sports endorsements into major business deals, featuring the iconic slogan 'It's gotta be the shoes'?

Product endorsements have transformed the sports industry, creating billion-dollar partnerships between athletes and brands. These deals not only shape athlete earnings but also influence consumer behavior and brand perception. This trivia question focuses on a historic endorsement that revolutionized the business of sports marketing and set new precedents for athlete-brand partnerships.

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Michael Jordan and Nike (Air Jordan)
Tiger Woods and Nike Golf
LeBron James and Sprite
Serena Williams and Gatorade