Which psychological technique, used by retailers to increase impulse purchases, involves placing complementary but unrelated products next to each other?

Retailers strategically design store layouts and marketing tactics based on consumer psychology principles to boost unplanned purchases. From placement of items to color psychology, these techniques work on our subconscious. Test your knowledge about the fascinating psychology behind impulse buying behaviors that influence shoppers without them even realizing it.

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Cross-merchandising
Scarcity principle
Foot traffic manipulation
Decoy pricing