What groundbreaking brand repositioning strategy did Penguin Books implement in 1935 that revolutionized the publishing industry and made literature more accessible?

In the world of publishing, few logos are as iconic as Penguin Books. The simple black-and-white penguin has become synonymous with quality literature, but this famous brand has undergone significant transformations since its inception. This poll tests your knowledge about one of the most influential brand repositioning strategies in literary publishing history that revolutionized how we engage with classic literature.

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The introduction of color-coded book covers based on genre (orange for fiction, green for crime, etc.)
The shift to exclusively publishing hardcover collector's editions with premium pricing
The implementation of a subscription-only book club model with monthly deliveries
The decision to print only illustrated editions with commissioned artwork