Which celebrity's brand partnership is credited with creating the first billion-dollar celebrity retail empire through strategic positioning that transformed athletic footwear marketing?

Celebrity endorsements and brand partnerships have transformed retail customer experiences and brand positioning strategies. Some famous figures have gone beyond simple endorsements to revolutionize entire retail categories or create billion-dollar empires. Test your knowledge of how celebrities have influenced retail strategy and brand positioning with this challenging trivia question!

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Michael Jordan with Nike (Air Jordan)
Rihanna with Puma (Fenty)
Kanye West with Adidas (Yeezy)
Beyoncé with Topshop (Ivy Park)