Which famous advertising slogan was used by the Colt Manufacturing Company during World War II to market their firearms to the US military and allies?

The military industrial complex has a long history of marketing strategies and advertising campaigns to secure government contracts and public support. From World War-era propaganda posters to modern defense contractor commercials, the way military equipment and services are marketed has evolved dramatically over time. Test your knowledge of how military products have been advertised and marketed throughout history!

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• "The Gun That Won The West" becomes "The Gun That Will Win The War"
• "In War, There Is No Substitute For Victory – Or For Colt"
• "When Freedom Calls, Colt Answers"
• "From Pearl Harbor To Tokyo – Colt Leads The Way"

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