Which innovative marketing strategy did Nike first use with Michael Jordan in 1985 that revolutionized athlete endorsements and is now standard practice in sports marketing?

The sports industry has seen countless product launches over the decades, but few have revolutionized both athletic performance and consumer culture like Nike's Air Jordan line. This poll tests your knowledge about one of the most successful product marketing strategies in sports retail history, which transformed both basketball footwear and the entire concept of athlete endorsements.

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Creating signature shoes that reflected the athlete's playing style and personality
Using digital technology to create interactive store displays featuring the athlete
Launching products exclusively through athlete-owned retail stores
Implementing a subscription model where fans received new products monthly