Which retail innovation first allowed customers to test telescopes under simulated night sky conditions before purchasing?

The astronomy retail sector has undergone significant transformations in recent years, with specialized stores and online platforms catering to amateur astronomers and space enthusiasts. From high-end telescopes to planetarium software, the market has expanded dramatically. This trivia question focuses on a notable retail innovation that changed how astronomy products are marketed and sold to consumers. Test your knowledge about the business side of bringing the stars closer to Earth!

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Celestron's Virtual Observatory booths, launched in 2015, which use LED dome technology to simulate dark sky viewing conditions in-store
Orion Telescopes' Augmented Reality app, which lets shoppers point their phones at the ceiling to see telescope performance simulations
Sky-Watcher's Night Vision Rooms, introduced in 2018, with planetarium projectors and temperature control to replicate outdoor viewing
Meade's StarDome pop-up tents, which travel to shopping malls allowing customers to test equipment in portable darkroom environments