Which major retail brand's logo was directly inspired by ancient Norse tradition and originally included elements from the Viking Vegvísir symbol?

Throughout history, cultural patterns and symbols have influenced brand identities across the globe. Many modern retailers have incorporated traditional cultural elements into their logos to connect with heritage while maintaining contemporary appeal. This trivia challenges your knowledge of how cultural traditions have been reimagined in some notable retail brand identities, testing your eye for the subtle ways companies pay homage to cultural roots in their visual branding.

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IKEA
H&M
Fjällräven
Marimekko