Which presidential campaign first used a consistent visual brand identity system with a specific logo, typography, and color scheme across all platforms, revolutionizing political branding?

Government and political campaigns invest millions in brand strategy and visual identity. From memorable slogans to distinctive logos, political branding plays a crucial role in shaping public perception and voter engagement. This trivia challenges your knowledge of significant political branding decisions that impacted campaign outcomes. Can you identify the groundbreaking campaign strategy that changed the landscape of political advertising?

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Barack Obama's 2008 campaign with the 'O' sunrise logo and consistent blue branding
Ronald Reagan's 1984 'Morning in America' campaign
Bill Clinton's 1992 campaign featuring the 'Bridge to the 21st Century' motif
John F. Kennedy's 1960 campaign with its standardized typography