Which pharmaceutical company first introduced color-coded packaging for different dosage strengths of the same medication, a practice now widely adopted across the industry?

Test your knowledge of pharmaceutical branding and marketing strategies! The pharmaceutical industry invests billions in developing distinctive brand identities and building consumer recognition for their products. While prescription medications are marketed primarily to healthcare providers, over-the-counter medicines rely heavily on consumer-facing branding. This poll explores an interesting aspect of pharmaceutical product marketing that showcases the industry's approach to brand identity.

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Pfizer with Lipitor (atorvastatin)
GlaxoSmithKline with Advair (fluticasone/salmeterol)
Johnson & Johnson with Tylenol (acetaminophen)
Bayer with Aspirin (acetylsalicylic acid)