Which sports brand started as a manufacturer of orthopedic shoes for athletes before pivoting to become one of the world's largest sportswear companies?

Test your knowledge about one of the most famous product pivots in sports apparel history! This case study highlights how a company's willingness to adapt its product line dramatically changed its market position and created a global sports empire. Understanding these pivotal business decisions helps product managers and marketers appreciate how customer feedback and market opportunities can transform a company's trajectory.

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Nike
Adidas
Under Armour
Puma