Which architectural project coined the term 'The Bilbao Effect,' describing how iconic architecture can transform a city's brand identity and drive economic growth?

The relationship between iconic architecture and brand identity has transformed urban landscapes worldwide. One phenomenon in particular revolutionized how cities approach architectural projects as tools for economic and cultural revitalization. Test your knowledge about this influential concept in architectural branding that changed how cities market themselves globally.

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Guggenheim Museum Bilbao by Frank Gehry
CCTV Headquarters by Rem Koolhaas
The Shard by Renzo Piano
Sydney Opera House by Jørn Utzon