Which retail giant launched a VR-based 'virtual showroom' in 2018 that allowed customers to visualize furniture in their homes before purchasing?

Virtual reality is transforming the retail landscape, offering immersive shopping experiences that bridge the gap between online convenience and in-store engagement. As retailers invest in this technology, understanding its impact and implementation can provide valuable business insights. Test your knowledge about how VR is reshaping retail strategies and consumer behaviors in this challenging trivia question.

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IKEA
Wayfair
Amazon
Target